The Digital Millennium Copyright Act (DMCA) is a 1998 United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO). It criminalizes the production and dissemination of technology, devices, or services intended to circumvent measures that control access to copyrighted works. The Act provides penalties for violators, including fines and/or imprisonment. On October 28th, 2016 in response to public outcry over how DMCA affects fair use rights, YouTube announced it will soon offer videos with no ads before they start playing for viewers who subscribe to its $10-a-month premium service. Many people are not happy about this decision because it takes away from one of the few ways content creators could make money off their work on YouTube without having advertisers pay.